Craft Brewery Research with Isabelle Nilsson

Toward the end of our conversation, as she nurses the last of her sour IPA at Divine Barrel Brewing in NoDa, one of the nation’s foremost researchers of craft breweries and their effects on urban economies gestures toward the beer menu scrawled, as in most taprooms, on a chalkboard that hangs behind the bar. “Most of these guys have not seen a downturn yet. The big boom has come during this recovery period,” says Isabelle Nilsson, a 34-year-old academic who retains the accent of her native Sweden. “But now, if we go into another recession—I mean, these beers are not cheap. Are people going to go back to Bud Light?”

Read the full article here. https://www.charlottemagazine.com/the-brewhood-revolutions-first-test/